Before you can understand why address verification is important to you and your company, you must first be able to understand what USPS address verification actually is. In this short post, we will address both questions with answers that hopefully will help you see why our services are vital for you.
Address verification is a process which ensures that each individual delivery address in a list is valid before mail is sent out. Every delivery address in the United States must be verified by the United States Postal Service (USPS) before it can receive mail. Our USPS address verification is done according the USPS Coding Accuracy Support System (CASS) standards, so you can be sure that all addresses going through the system are valid.
SmartyStreets is a leader in address verification software. We have the software to do online USPS address verification (web address verification) as well as simple, postal address verification. It is difficult to find address validation software without all the hassles of installing physical software. But SmartyStreets is SaaS (Service as a software), so you never have to install any software you just send us your address lists, and boom! you have address verification in minutes.
Our CASS-Certified Scrubbing software will do the following for your address lists:
The following is and example of USPS address verification at work:
123 S MAIN ST
ANYTOWN, CA 91234-5678
After the addresses have been standardized, corrected, and updated, they are compared with a list of addresses that the USPS considers valid and complete. This address verification ensures that your mail-piece can be delivered to an address on time, every time.
Address verification saves you money by helping you obtain maximum postal savings from the USPS. USPS Address verification saves you time by ensuring that communications reach customers accurately and on time. Address verification increases response rates from marketing campaigns, thus potentially increasing your business. Lastly, address verification increases your efficiency by making your address lists accurate and up-to-date.