In a nutshell, we make your bad addresses not bad. And that's good. Really good. Because cleaning addresses is hard. Really hard. In fact, it's what keeps us up at night. We've done all the hard, messy, and nasty work of figuring out how to correctly and accurately interpret an address in all of its variations and provide a nice, clean, verified one back to you. We take the pain, complexity, and uncertainty from the USPS compliance minefield and wrap it up in a nice pretty package. Enjoy.
A History that Makes Us Cool
SmartyStreets started in 2005 with two guiding principles: First, we wanted to prevent the issues caused by bad address data spreading through systems like a cancer. And second, there had to be a better way than the methods used by existing players in the market to make this come true.
At the time, virtually every other player in the market used their online presence as a simple extension of their sales force. This would mean prospective customers calling a salesman, disclosing details about their company, and then bargaining over the costs of a per-machine license to the software. After completing the sale, the new customer would then receive disks in the mail within 5-10 business days and only be allowed to use the software on a single computer unless they paid for another license. Talk about an antiquated business model—flashback to 1985. There had to be a better way. We love the 1980s as much as the next guy, but we don't want to live there anymore.
Instead, what if there was a service that could be accessed at any time by everyone in an organization? Why force customers to call during restrictive business hours to haggle over pricing with a salesman? Why not have customers pay only for what they use? Why not measure turnaround time in seconds or minutes instead of days or weeks? That's what the Internet is all about. And at SmartyStreets, that's what we're about too.
From our humble beginnings, we designed a system that would be self-managed and always available for our users. Instead of purchasing expensive licenses and waiting for disks to arrive, we provide our service over the web. No more messing with updates and changes to address data. Just pure, always on, always up-to-date address goodness—no matter the time of day or day of year (even at 3:00 a.m. on Christmas Day).
In addition, you can call us and talk to a real person. Someone that can understand what you are trying to accomplish and can help you get there—all without being pushy or trying to make a sale. We're proud of the fact that we're not salesmen. We don't know 101 techniques for closing the big deal. All we care about is helping our customers. If we have to send you to Gimbels because you'd be better serviced there, so be it. Yes, we'd like your business, but if we have to force a solution on you that doesn't meet your needs, then we're not doing our job. For us, that's a very big deal.
Since our launch, we've made some big innovations and changes to drive the competitive landscape, including:
- introducing a web-based API to prevent and correct bad addresses before they're allowed into a system
- expanding our capacity to include three fully redundant, geo-distributed data centers across the United States
- and proactively looking for ways to delight our customers.
Today, we process billions of addresses per year. As we grow and develop around our customers' needs, we hope you'll join us in the fight to help your organization stay connected to your clients and customers by eliminating the costs, headache, and hassle associated with bad addresses. Even if you never pay us anything, we're here to help. You can take that to the bank.